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Walking into the Altuzarra show this past season back in September, felt like a breath of fresh air. Joseph Altuzarra left NYFW for Paris in 2017, and his return to the NYFW schedule was highly anticipated. The show took place in a massive loft in downtown Manhattan, with huge columns, and floor-to-ceiling windows with views of the entire city in its last days of summer. But the particular fresh feel of the show may have also been due to the most important detail, which truthfully had nothing to do with the fantastic collection.
As you walked into the show, lining the entranceway, scattered throughout the backstage area, and tucked away in the corners of the room, were a handful of sleek, chic-looking Molekule air purifiers. For his first show back at NYFW in five years, Joseph Altuzarra told us, “Coming back post-quarantine, alongside my long-standing objective of providing an impactful collection and amazing show, I wanted to ensure my guests were as comfortable as possible.”
Molekule felt like a natural partnership, especially considering the designer keeps the purifier in his own home as well. “Though Molekule and Altuzarra are two different entities,” he told us, “When it comes to design and craftsmanship intertwined, we complement each other harmoniously.” Essentially, if an air purifier could walk the runway, it would definitely be this one.
Shop now: $280 with coupon applied at checkout (Originally $385); amazon.com
The device has been called the “Tesla of Air Purifiers” by Forbes, and is FDA approved to kill germs in healthcare settings. It’s also been slowly taking over the fashion world by storm in a not-quite-post pandemic world, due to its sleek design that seamlessly blends in with any aesthetic. After I initially spotted it at the Altuzarra show, I saw it all over PR offices, showrooms, and design studios. At this rate, I’m seeing at least one Molekule air purifier a week, and have decided it’s finally time to buy my own. Luckily, they’re available to shop on Amazon, and make the perfect holiday gift for 2021.
Aside from its beautiful design, Molekule air purifiers are truly the best of the best at what they do. Unlike other air purifiers on the market, Molekule uses a special technology known as photo electrochemical oxidation (PECO). This means that the purifier is able to break down viruses, bacteria, and allergens on a molecular level by using free radicals. According to the brand, those are the same ones used to destroy cancer cells, and the PECO filter can destroy pollutants 1,000 times smaller than HEPA filters, which is the most commonly used filter.
There’s the Molekule large air purifier, which is designed for large rooms up to 600 square feet, and is currently on sale for just $560, with an Amazon coupon applied automatically at check-out. The Molekule mini air purifier is built for rooms up to 250 square feet in size, and is extremely portable. Luckily, it’s also on sale right now for $280, with a coupon applied automatically at checkout.
Combined, these devices have over 1,000 reviews, a majority of which feature shoppers praising them for not just doing their job, but for also looking extremely good while doing it. Which makes sense for a fashion designer-approved piece of tech. Shoppers praise Molekule purifiers for immediately improving air quality, and a majority say they noticed a difference within hours of use. Plus, it’s likely the only way you can introduce a NYFW-approved runway element into your home. And who doesn’t want that?
Shop the fashion designer-approved air purifier on Amazon below.
Shop now: $560 with coupon applied at checkout (Originally $799); amazon.com
Shop now: $280 with coupon applied at checkout (Originally $$385); amazon.com